As America was celebrating the anniversary of its independence on July 4, Zynga co-founder Mark Pincus and LinkedIn co-founder Reid Hoffman announced the launch of Win the Future, a new project created to rethink the Democratic Party.

Win the Future--or "WTF" for short--will act like a "people's lobby" where users can vote on policy issues and help set a political agenda. It aims to be "a new movement and force within the Democratic Party, which can act like its own virtual party," Pincus told Recode.

WTF aims to be equal parts platform and movement. The system works by allowing users to propose platforms and gauge support through likes and retweets on Twitter. If the idea is accepted, it will become part of the group's makeup. Additionally, the most popular policy positions will be turned into billboard ads placed near Washington, D.C., airports, where members of Congress are more likely to see them. The first campaigns users will vote on are whether or not they believe engineering degrees should be free to Americans, and if they oppose lawmakers who don't call for President Donald Trump's impeachment.

The duo initially wanted WTF's launch to include a vote on potential challengers to Democrat House leader Nancy Pelosi. But that idea is on hold, according to Recode. What's more, Pincus and Hoffman eventually want candidates to enter other races as "WTF Democrats." Together, the co-founders have contributed $500,000 to WTF, which has also gained support from venture capitalists Fred Wilson and Sunil Paul.

Published on: Jul 5, 2017