This is a guest post from Jason Dorsey, the Chief Strategy Officer and Millennials Researcher at The Center For Generational Kinetics.
Being an entrepreneur is more than a full-time job. In fact, you're trying to create full-time jobs for other people! With that in mind, taking three hours to go to the mall to buy a gift for a friend is not only an inconvenience but also may be a waste of your time. You need to be able to quickly find a gift that your friend will like, in a way that saves you time and keeps you focused on what's important: growing your business.
A new national study by The Center for Generational Kinetics and TheGiftCardShop.com looked at gift giving and receiving, specifically how digital gift cards can provide a gift that people actually want while saving the gift giver time and stress.
Below are three ways that drive fast impact for the gift recipient and saves you time to focus on growing your business:
1. Determine if giving a gift card is a good fit for the person on your list.
The national study found that almost half of American consumers age 18 to 65 would prefer a gift card to a physical gift of the same value. That means that while your mom might make the cut to get something physical she can put on her mantle--such as a picture of you working hard so you can one day pay for her retirement--your six friends from college would be way happier to receive a gift card.
2. Make your gift giving digital and emotional.
The national study found that by adding videos, photos, and music you completely change the nature of the gift for the recipient. In fact, nearly 80% of America said they felt more deeply connected to someone when they receive a digital message that includes personal photos, music or videos vs. a standard email or text.
3. If it's already the last minute...start taking photos.
The national study found that 69% of America said they would feel more positive about receiving a last minute gift card if it were delivered with a digital photo book featuring personal photos.
Busy entrepreneurs need solutions that are cost effective, scalable and results-driven, just like their business. So if it's already the last-minute, get an electronic gift card, take a photo or shoot a video and send it from the comfort of your office--even if that means you're working in start-up mode (e.g. your garage or Mom's spare bedroom). Everyone will thank you for the wonderful gift, be shocked you had time to create something so personalized and you know they won't re-gift it!
As the Chief Strategy Officer and co-founder of the Center for Generational Kinetics, I know firsthand how busy an entrepreneur can be! Let me know your thoughts on giving and receiving digital gift cards in the comment section below. Or better yet, shoot a video or take a picture and send it to me! We know from our national study on gift giving that those elements create significantly more impact on the recipient.
For a summary of the study, see the infographic below: