Taco Bell thinks it can sell us absolutely anything with the right marketing. And if the social media response to its Kit Kat "Chocoladilla" is any indication, it's probably correct.
But there is one potential problem. More on that later.
The company tested its quesadilla-dessert mashup, which is literally just a Kit Kat bar melted in a tortilla instead of the standard cheese, at locations in the United Kingdom and word broke last week that the oddity is coming to certain restaurants in Wisconsin.
When news broke that Taco Bell was putting chocolate in something on social media, it quickly started trending on Google and elsewhere, with responses ranging from immediate revulsion to serious FOMO.
The annals of fast food promotional product history is littered with weird edibles, from the McRib sandwich to Starbucks' Unicorn Frappucino, but the Chocoladilla is singularly simple and even lazy, which might make it disturbingly brilliant.
Few things could be easier to make than melted Kit Kats inside a tortilla. Even coffee and s'mores take more effort. It's reminiscent of those galling restaurants that charge as much as ten dollars for a plate of macaroni and cheese off the children's menu and then bring out a dish of what is very clearly reheated Kraft Mac and Cheese.
And don't think that feigning disgust at the notion of chocolate served inside a Mexican food staple will do anything to defeat this nascent marketing coup. Most people's inability to read past the headlines in their social feed has led to plenty of misperceptions that Taco Bell is sticking candy bars in with their refried beans and seasoned ground beef.
This is of course not the case, and when those with an initial response of revulsion based on this incorrect assumption seek out the truth, they too, have been successfully marketed to. Even the disgusted reactions on social media just build more buzz. Heck, they've even got me helping their cause here as much as it irks me.
There is one problem, though: "Ladilla" can be translated in spanish as "crab louse," so some might be wondering why Taco Bell is serving chocolate crab lice.
Taco Bell says it will decide whether or not to bring the Chocoladilla to more stores based on customer response to the limited market test.
Whether or not the dessert with the funny name (and hopefully no lice) comes to your local Bell, just keep in mind that you're paying for the poor man's version of a true delicacy: a sweet, chocolate-filled crepe is practically the same thing, but far more delicious.