The large company with the brightest outlook in the United States, at least according to its employees, is one that might surprise those who have never worked there or done business with it.
That's because the most public attention Boston-based HubSpot has received came a few years ago when Dan Lyons, a former journalist and writer for HBO's "Silicon Valley," wrote a damning tell-all book about his time working at the company as a fellow alongside colleagues half his age.
And yet, the inbound marketing company tops Comparably.com's "Best Company Outlook" list for 2019 over the likes of Salesforce, Google, Disney, Apple, Microsoft and, well... every other big American company you can think of. The list is based on surveys of employees that asked them how they feel about their company's future and how likely they would be to recommend their company to a friend.
The results make it seem as though the battles with ageism and corporate culture run amok that Lyons describes in 2016's "Disrupted," are the experiences of an outlier within a company noted for being a fun and flexible place to work.
Indeed, HubSpot was making appearances on "best places to work" lists before Lyons' book, and has continued to do so since.
"Lyons' experience was couched in 20th century expectations and I think that people HubSpot is looking to have come and work for them have a different set of expectations regarding employment," marketing expert Robert Passikoff told Digiday back in 2016.
The company's co-founder issued a frank and measured rebuttal of sorts to the book, which only seemed to earn the company more respect.
HubSpot's customers also came to the company's defense after Lyons' book came out, helping to quell the PR fallout.
Perhaps the lesson here is as simple as the old adage that you can't please everybody, but by keeping its customers and employees happy, HubSpot seems to be pleasing enough people to stay on top for now.