Would you buy the smartphone Superman uses? What about "Black Widow?" China's Huawei is betting that such Hollywood A-list endorsements from the likes of Henry Cavill and Scarlett Johansson will help convince consumers that its flagship phones can be just as coveted as an iPhone 6S or a Samsung Galaxy S7.
The massive tech conglomerate brought the two stars to Shanghai to film a commercial for the new Huawei P9 flagship smartphone. But it isn't stopping there on its quest to remake the perception of Chinese devices by sheer force of will (and lots of cash)from cut-rate tech in to a new image that can rival Apple in terms of cachet and quality.
The company also teamed up with Leica to include a dual-lens camera in the P9 that Huawei claims will take smartphone photography to a new level, a clear and direct challenge to Apple and Samsung's perceived supremacy, not just in phone shooters, but in phones in general.
Making Huawei's target all the more clear is the introduction of a companion premium model, the P9 Plus, which includes a larger screen and "Press Touch" capability, a not-so subtle nod to Apple's "Force Touch" and its strategy of offering a larger "Plus" model of its flagship iPhone.
The P9's other specs, like its 2.5 GHz, 64-bit processor, put it closer to top flight phones than previous Huawei efforts, although its 1080p display wont wow many pixel-crazy consumers.
Still, Huawei needs to convince the world that it can compete with the best in order to charge similar high prices for its phones. According to IDC's research, Apple is able to charge almost three times more per phone compared to Huawei, on average.
And therein lies the huge challenge before Huawei, at least in the United States. U.S. politicians have accused the company in the past of ties to the Chinese government that could make Huawei products (it also makes routers and other telecom equipment) a conduit for possible espionage, a charge Huawei obviously denies.
Couple this history with the general perception of Chinese electronics as being cheaper and of shoddier quality and it's safe to say that Huawei has a very real image problem to overcome.
Enter the A-list celebrities and legendary photography brand, and it's clear that Huawei feels the time is right to make its play for the hearts and minds of a broader swath of consumers on the higher-end.
And it's easy to see why the company might feel the time to make that move is now. Despite being a near non-factor in the U.S., Huawei is the leading smartphone maker in China and comes in third place worldwide behind Apple and Samsung, according to IDC.
Still, the company has a long way to go in the U.S. and it won't discuss when or if it plans to launch the P9 here at all. While one commercial with name celebrities probably won't cause a clamor for the new phone from U.S. consumers, it's a start.
After all, there is a model for an Asian company with a reputation as a less-than-cool maker of cheaper gadgets forcing its way to the top. It's a little company you may have heard of called Samsung.