Bre Pettis believes we're on the brink of the next industrial revolution. In this revolution, mass production is replaced with personalized production. Overseas supply chains are eradicated to favor local creations. Creativity doesn't just inspire--it produces physical stuff.
In this revolution, the tinkerer is king.
Of course, there's quite a bit of hyperbole at play here, but Pettis, founder of 3D printing pioneer MakerBot, may be on to something.
"MakerBot is leading the next industrial revolution," he said today at SXSW, during which he unveiled the company's newest MakerBot model, the Digitizer, which can scan a physical item--like a garden gnome--and record its precise 3D rendering. "And we are empowering people to make stuff."
It was a fitting speech, given the rise of hardware start-ups, many of them on display at this year's SXSW.
Pettis, a Web designer by trade and a self-described "maker" by nature, co-founded MakerBot in Brooklyn in 2009. MakerBot sells some of the world's most popular and affordable 3D printers in the world. For about $2,000, a MakerBot user can translate his or her 3D designs into a plastic model--a prototype. The company has grown from a hobbyist's curiousity into a full-fledged creative movement. Hardware companies see it as a way to save money on the prototyping process. Scientists see it as a tool to make new medical products. Not suprisingly, investors see it as a good business.
MakerBot has raised about $10 million from the Foundry Group, Bezos Expeditions, True Ventures, RRE Ventures, and Sam Lessin, and recently opened a MakerBot store in New York City.
I sat down with Pettis to discusses his visions of the next-generation industrial revolution:
Tell me about the growth of MakerBot.
When we were here four years ago, there was three of us. I brought a prototype here and just prototyped shot glasses at bars all day. Now, we've got 165 people, a manufacturing facility that's huge, and actual offices where we have desks.
When did you realize this was going to be big?
Basically, when we started shipping them out. When we first made MakerBots, we knew people would use them, but we didn't know what they would make. And that potential energy of what could happen--that's when I really started thinking about the industrial revolution and what could happen. Getting these tools into people's hands--it democratizes things. It makes it accessible for people to do things. It's getting to the point where if you have an idea, you can make it. You don't have to be scared.
How is the MakerBot changing the approach to prototyping?
Before, if you wanted to manufacture something, you had to have a connection to a factory. That's not easy. When you have a MakerBot, you basically have everything you have in a factory, on your desk. You can iterate. You can keep making your ideas better and better.
How are entrpreneurs--or even just people who want to make a product to sell--using MakerBot?
Take Chris, a musician, for example. He made a "Square Helper," a device that you use so that your Square doesn't move when it's plugged in to your iPhone. He designed it, and then he went to make it. Entrepreneurs can either do it the traditional route with injection molding and tooling, or just buy a MakerBot. If he needs to sell more, he just makes more that day, rather than go through a three-month injection molding process. That ability to iterate and move quickly really opens things up for entrepreneurs. On another level, a company like LevelUp, the payment start-up, used us to make their prototype. And it saved them $30,000.
But what about people who don't know how to do 3D modeling?
The goal is to make it easy and accessible for people who don't have a CAD background. We partnered with Autodesk, which makes design tools accessible [and intuitive] for people without the skills.
Is the goal then to inspire future entrepreneurs?
My goal is to provide the tool so that people can make anything and explore what it means to be creative. We'll see lots of entrepreneurs and businesses use this to make things faster.
So if this the industrial revolution, are you the Che Guavera?
[Laughs]. That's very flattering. You know, I'm just dedicated to providing the tools so that people can be creative. In many ways, I think the super stars of this will be the people who solve tomorrow's problems with this technology. And the people who take the risks from their everyday life to try something different.