You're hitting every revenue goal, and your business is growing like crazy, but still, you're not satisfied. According to society's scoreboard, you are winning, but on the inside, you know you're not.

You aren't alone.

One of the most successful college football coaches of the past two decades, Chris Petersen, recently told me that he left coaching at the peak of his career because he didn't have a great game plan for his life. As Coach Petersen put it, he was winning on society's scoreboard--wins, money, recruiting rankings, prestige, etc. But, he wasn't winning on his personal scoreboard. Which, according to Petersen, has to do with living with a purpose guided by values and authenticity, and engaging in meaningful relationships.

Football coaches and entrepreneurs are one-in-the-same. I know because I've lived in both worlds. I've coached for powerhouse football programs and worked in the NFL. I've won championships and felt the hollow feeling when my intentions were misaligned. I'm also a startup founder and currently living the daily grind required to scale an early-stage startup.

Both careers can consume every fiber of your being and are judged by large audiences. It's an invigorating and isolating feeling. If you aren't careful, you'll soon begin to hate the thing you once loved.

But there's another path. This path leads to excellence at work and in your personal life, but it takes another level of self-awareness and humility to walk this path.

It requires that you identify your purpose and values. Yeah, you may have values on the walls of your office building and a grandiose vision that you are selling your team and customers. Still, without a clearly defined personal purpose, you will find yourself rudderless, unable to navigate life outside work.

Identify Your Purpose

Why you exist and how you exist define your purpose. A strong purpose will set the course for your life and anchor the difficult decisions that lay ahead. In addition, your purpose will not just define your leadership style, but why you lead.

Your purpose should be deeply personal and unique to you and you alone. Here are a few questions you may consider asking yourself when identifying your purpose:

How can my talents, skills, and abilities be used to impact others?

Where do I find joy and fulfillment?

Why does my current job leave me unfulfilled? Is it the work itself, or why I am doing it?

What would I want my obituary to say if I were to die tomorrow?

Identify Your Values

The only way you can consistently live out your purpose is by taking actions guided by your core values. I've covered the process for identifying core values in a previous article, but it's worth discussing again, because your life will be rudderless without core values.

Core values are non-negotiable principles that set the tone for how you want to be, right here, right now. Your values will put feet on your purpose and will guide the actions you take to fulfill your purpose.

I recommend choosing no more than three to five core values, as their scope should be large enough to cover almost any decision you could be faced with.

Seek Accountability

No one is perfect, and we all can veer off course when our actions go unchecked. I recommend finding at least one person you trust to share the intimate details of your personal life. This person can be a close friend, therapist, or coach. The key is that this person must have permission to respectfully call you out when your actions don't align with your stated purpose. Otherwise, you'll continue in your unfulfilling behavior.

Success in your personal and work life doesn't have to be mutually exclusive. If you define your purpose, take actions guided by your core values, and engage in accountable relationships, you can find genuine satisfaction in both areas of your life.