There's nothing like food freebies. Shake Shack is running a new and innovative variation on Monday, September 18, which happens to be National Cheeseburger Day. Get free food brought to your door.

Restaurant chains try free food promotions all the time. Chick-fil-A is still offering a free breakfast item special through the end of the month for those who have its phone app. Chipotle did an interesting one that involved creating music loops by choosing food items. Too bad it happened at the same time as a norovirus outbreak at one of its stores. Bad PR and a bad break.

A number of places have National Cheeseburger Day specials. But they require leaving the house or office. And that's where Shake Shack has taken a jump ahead of everyone else.

Shake Shack has partnered with, a delivery service. Between 11a.m. and 2 p.m. you can place an order through DoorDash, use the code SHACK at checkout, and get a burger brought to you. Apparently, you do have to live in one of these 17 locations:

  • Atlanta
  • Austin
  • Boston
  • Bridgewater, New Jersey
  • Brooklyn
  • Chicago
  • Dallas
  • Houston
  • LA
  • Las Vegas
  • Long Island
  • Manhattan
  • Phoenix
  • Paramus, New Jersey
  • Queens
  • Scottsdale, Arizona
  • Washington, D.C.

It's an immensely clever promotion. Free food has been done to death, whether hotdogs, doughnuts, coffee, French fries, or what have you. It's almost a must. For example, if you have a food chain and release an app, sooner or later you'll likely give away food. It's become expected.

But the Shake Shack/DoorDash promotion put together the words free and convenient. That's different not only from the usual chain promotions, but also from the campaigns run by delivery companies that offer monetary credits toward orders.

Chances are that if you're ordering a burger, you'll get something to go with it, like a shake or fries. Now it becomes a lesser subsidy, as the side items are likely the higher-profit ones, and in the meantime both Shake Shack and DoorDash may have hooked a few new customers. Smart all around.