May 19, 2015
The Chicago Theatre, 175 N State Street, Chicago, IL
One day. Eighteen icons. An unforgettable experience.

Come to Iconic:Chicago a hard-hitting one day event, presented by Inc. and CNBC, to connect with fellow visionaries and provocateurs, ignite new ideas and be inspired by today's biggest business icons. Every minute and every session will challenge you to overturn conventional thinking and revolutionize the way you do business.

At Iconic:Chicago you will discover what it takes to build a lasting brand, get tips on redefining your relationship with your customers, hear strategies on how to compete with giants, learn how to ignite change in your company and community and so much more!

Life Is Good. Warby Parker. GrubHub. Basecamp. Soulcycle. These brands made a big market impact by thinking differently.

Purchase your tickets today and enter for the chance to get business advice from - and appear in an upcoming episode of a new Inc. video series with - Marcus Lemonis



Mark Cuban, serial entrepreneur and investor; owner of the NBA's Dallas Mavericks; star of ABC's Shark Tank; and author
Mark Cuban is an entrepreneur, investor and the owner of the 2010-11’s NBA champion Dallas Mavericks, Landmark Theatres, and Magnolia Pictures, and the chairman of the HDTV cable network AXS TV. He is also a 'shark' investor on the television series Shark Tank. In 2011 Cuban wrote an e-book, How to Win at the Sport of Business, in which he chronicles his life experiences in business and sports. Cuban started the Fallen Patriot Fund to help families of U.S. military personnel killed or injured during the Iraq War, personally matching the first $1 million in contributions with funds from the Mark Cuban Foundation.
Neil Blumenthal, Co-founder and co-CEO, Warby Parker
Neil Blumenthal is a co-founder and co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.
Deputy Governor Trey Childress, Deputy Governor of Illinois under Governor Bruce Rauner
Trey Childress currently serves as Deputy Governor of Illinois under Governor Bruce Rauner. He is responsible for executive branch transformation efforts. He has made a career out of turnaround and transformation initiatives in the public and private sector, having advised Governors across the country on changes creating leaps in customer service quality, efficiencies, and program effectiveness. Prior to his current role, Childress served as the COO for the State of Georgia under two governors.
Elizabeth Cutler, Co-founder, SoulCycle
Elizabeth Cutler and her partner Julie Rice were determined to find an alternative to the fitness routines that felt like work. In 2006, they created SoulCycle, a workout that combines inspirational coaching with high-energy music and a full body workout on the bike. Today, riders of all ages have responded to the SoulCycle cardio party with over 60,000 people riding at SoulCycle every week. Elizabeth was honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014, and SoulCycle was voted one of the World’s Top 10 Most Innovative Companies in Fitness of 2013 by Fast Company. In 2015, Elizabeth was voted one of Fast Company’s Most Creative People in Business.
Hilary Folger, Partner, brand strategy, Lippincott
Hilary Folger is a Partner at Lippincott, a leading brand strategy and design firm that is behind some of the world’s most iconic brands including Walmart, Starbucks, McDonald’s and Samsung. Her most recent work includes the rebranding of Southwest, America’s most loved airline. Long sought after for her ability to refresh and revitalize heritage brands, Hilary is also deeply passionate about sharing her expertise with female start-up founders in an advisory capacity.
Jason Fried, founder and CEO, Basecamp
Jason Fried's Basecamp, located in Chicago, is a software firm committed to building the best Web-based tools possible with the fewest features necessary. The company's products include Basecamp, Highrise, Backpack, Campfire and Writeboard. Fried is also the co-author of three books.
Bert Jacobs, Co-founder and chief executive optimist, Life Is Good
Bert Jacobs is the co-Founder and chief executive optimist of The Life is good Company. The Boston, Massachusetts-based lifestyle brand spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation.
Phil LeBeau, CNBC Auto and Airline Industry Reporter
Phil LeBeau is a CNBC auto and airline industry reporter based at the network's Chicago bureau. He is also editor of the Behind the Wheel section on CNBC.com.Prior to joining CNBC, LeBeau served as a media relations specialist for Van Kampen Funds in Oak Brook Terrace, Ill., and was instrumental in implementing an initiative to communicate the company's mutual fund and investment practices to the public and the press.
Marcus Lemonis, entrepreneur and host of CNBC’s The Profit
Marcus Lemonis' Camping World and Good Sam Enterprises are the nation's largest RV and outdoor retailer and the world's largest RV owner's organization, respectively. Lemonis leads nearly 6,000 employees in more than 100 cities throughout the United States and recorded close to $3 billion in sales in 2013. On CNBC's television show The Profit, Lemonis lends his expertise to struggling small businesses around the country.
Matt Maloney, Founder and CEO, GrubHub
Matt Maloney is the founder and CEO of GrubHub (NYSE:GRUB), the nation's leading online and mobile takeout food ordering service.
Tyler Mathisen, Co-anchor of CNBC's "Power Lunch" and "Nightly Business Report"
Tyler Mathisen co-anchors CNBC's "Power Lunch," one of the network's longest-running program franchises, as well as "Nightly Business Report," an award-winning evening business news program. NBR was named Best Radio/TV Show in 2014 by the Society of American Business Editors and Writers.
Richard Melman, Founder and chairman, Lettuce Entertain You Enterprises
Lettuce Entertain You Enterprises is a Chicago-based corporation that owns over 100 restaurants nationwide. The restaurant business has been Melman's life work and passion. Today, approximately 6,000 people work for Lettuce Entertain You and Melman has nearly 70 working partners, most of who have come up through the organization.
J.B. Pritzker, co-founder and managing partner, Pritzker Group
J.B. Pritzker is an entrepreneur, investor and philanthropist. He is Co-Founder and Managing Partner of Pritzker Group, a private investment firm that comprises three professional investment teams: middle-market acquisitions, technology venture capital and asset management. For nearly two decades, Mr. Pritzker has been focused on building Chicago's ecosystem for technology entrepreneurs.
Kate Rogers, Small business and entrepreneurship reporter, CNBC Business News
Kate Rogers joined CNBC in September 2014 as a reporter based at the network's global headquarters in Englewood Cliffs, New Jersey. Rogers covers small business and entrepreneurship for the network, appearing on its Business Day programming and providing daily stories and videos to CNBC.com.
Eric Ryan, Co-founder, Method
Eric Ryan makes soap. Really nice smelling soap that's non-toxic and good for the planet. It's really beautiful, too. He and his high school buddy Adam Lowry started method in 2001 and have since built it into a global industry leader for both design and sustainability. Today, method has over 200 planet-friendly cleaning products in stores across North America, Europe, Australia and Asia.
Rick Santelli, CNBC On-Air Editor
Rick Santelli joined CNBC Business News as on-air editor in June 1999, reporting live from the floor of the Chicago Mercantile Exchange. His focus is primarily on interest rates, foreign exchange and the Federal Reserve. Santelli is a regular contributor to CNBC's "Squawk on the Street " (Monday-Friday, 9 a.m.-12 p.m. ET).
Eric Schurenberg, president and editor-in-chief,Inc.
During the four years Eric Schurenberg has presided over Inc., the magazine has seen a 24 percent increase in ad pages and received numerous journalism awards and a National Magazine Award for general excellence. Prior to his tenure at Inc., he had leadership roles at Money, Fortune, Business 2.0, the CBS Interactive websites Bnet.com and MoneyWatch.com, and the Goldman Sachs Group's personal wealth management website, Goldman.com.
Marlo Thomas, Actress, activist and author
Marlo Thomas is an actress, author and activist, whose body of work continues to impact American entertainment and culture. She has been honored with four Emmy Awards, a Peabody, a Golden Globe and a Grammy, and she has been inducted into the Broadcasting Hall of Fame.
Kayla Tausche,
Kayla Tausche is an on-air reporter based at CNBC Headquarters in Englewood Cliffs, NJ. Tausche is also a member of the ensemble cast of CNBC's "Squawk Alley," where she focuses on the big money backing technology. Tausche has covered the banking industry, as well as corporate finance and deals - and frequently breaks news
Howard Tullman, CEO of 1871 and general managing partner of G2T3V
As CEO of 1871, Howard A. Tullman helps digital startups get their start. He is also the General Managing Partner of G2T3V, LLC and of Chicago High Tech Investment Partners. He is the former Chairman and CEO of Tribeca Flashpoint Media Arts Academy and the former President of Kendall College in Chicago. Over the last 45 years, he has successfully founded more than a dozen high-tech companies.
Bayard Winthrop, Founder and CEO, American Giant
Bayard Winthrop founded American Giant after spending nearly 20 years running businesses in the consumer products space. He recently co-authored I F**king Love That Company: How a New Generation of Brand Builders Is Defining the Post-Amazon World, along with Randy Komisar of Kleiner Perkins Caufield and Byers.
Samuel Bacharach, Co-founder, Bacharach Leadership Group; professor, Cornell University's ILR School; author of two books; and columnist
Samuel Bacharach is the co-founder of the Bacharach Leadership Group (BLG), an organization that specializes in leadership development programs with an emphasis on microskills: change, execution, negotiation and coaching. He leads numerous training programs for corporations of all sizes. Bacharach is also the McKelvey-Grant professor in the department of organizational behavior at Cornell University's ILR School and is director of Cornell's Institute for Workplace Studies in New York City. Bacharach is also the author of two books, "Get Them on Your Side" and "Keep Them on Your Side."
Srikumar S. Rao, former Columbia Business School professor; creator of the Creativity and Personal Mastery (CPM) course; and author, Happ
Srikumar Rao is the author of Happiness at Work Be Resilient, Motivated, and Successful - No Matter What, and Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life. Rao is also creator of the popular course Creativity and Personal Mastery. He helps entrepreneurs and CEOs cope with internal struggles to lead them to external success.

What every business leader needs: An injection of energy and inspiration, in one single day!



2 p.m. Registration Open (Inc.edu attendees only)
Location: 1871 (222 W. Merchandise Mart Plaza, 12th Floor, Chicago, IL 60654)

3 - 6 p.m. Inc.Edu Courses
Supercharge your learning experience by attending a pre-event Inc.edu class. Each MBA executive-level classroom-style session is led by a business thought-leader. Seats are limited and pre-registration is required. There is an additional fee to participate.

I. Pragmatic Leadership Skills to Move Your Agenda
The difference between a good idea and a successful one is execution. But moving agendas of any kind depends on your leadership competence. The Bacharach Leadership Group specializes in training executives learnable skills. In this hands-on workshop, you will be introduced to the skills of political competence, develop an action plan to master moving agendas ahead, and learn how to strategically put a good idea in place.
Instructor: Sam Bacharach
Location: 1871 (222 W. Merchandise Mart Plaza, 12th Floor, Chicago, IL 60654)

II. The Strength of Mind: What You Need to Succeed
Learn how to craft the life and business you want by radically changing the way you think. This session is a booster rocket that will propel you and your company's growth to a trajectory that you cannot even conceive. Discover how your mental models may be holding you back. Learn how to get unstuck and change these models to become a different person and enhance your relationships, career, and business.
Instructor: Srikumar S. Rao
Location: 1871 (222 W. Merchandise Mart Plaza, 12th Floor, Chicago, IL 60654)

6 - 8 p.m. VIP Welcome Reception Presented by T-Mobile
Kick off Iconic:Chicago at this exclusive pre-conference event. Sample some of the finest craft beers from locally owned breweries while indulging in a delicious Chicago-inspired menu. This is your time to chat, chew, and sip with fellow entrepreneurs and business leaders, senior members of the Inc. and CNBC teams, as well as Iconic speakers, including Bert Jacobs, Neil Blumenthal, Matt Maloney, Eric Ryan, and Howard Tullman, among many others. Cocktails, local craft beers, and hors d'oeuvres will be served throughout the evening. There is an additional fee to participate.
Special Remarks: Deputy Governor Trey Childress, the State of Illinois
Speakers: Phil LeBeau, reporter, CNBC; and Rick Santelli, on-air editor, CNBC Business News
Hosts: Tyler Mathisen, co-anchor, CNBC's Power Lunch and Nightly Business Report; and Eric Schurenberg, president and editor in chief, Inc.
Location: 1871 (222 W. Merchandise Mart Plaza, 12th Floor, Chicago, IL 60654)

Location: The Chicago Theater (175 N State St, Chicago)

8:00 a.m. - 5:00 p.m. Registration Open
The Chicago Theatre - Foyer and Lobby

8:00 a.m. Theatre doors open

9:00 a.m. Welcome to Iconic
Remarks: Tyler Mathisen, co-anchor of CNBC's Power Lunch and Nightly Business Report; and Eric Schurenberg, president and editor-in-chief, Inc.

9:15 a.m. Do What You Like, Like What You Do
Brothers Bert and John Jacobs took $78, their stick-figure mascot, Jake, and a simple yet powerful slogan and built The Life Is Good Company - a $100 million lifestyle brand committed to spreading the power of optimism. Today, Life Is Good combines its for-profit and nonprofit businesses into a forward-thinking model for success. By sharing his inspiring entrepreneurial story, Bert Jacobs will help you shape your own journey. Discover how to reinvent a brand without losing what makes it special. Also, learn how to effectively manage multiple bottom lines (i.e., business, brand, people, and community) and what it takes to set a course that will far exceed expectations.
Speaker: Bert Jacobs

10:05 a.m. How Warby Parker Sees Disruption
Neil Blumenthal along with his co-founders prescribed a business model that would disrupt an industry. Warby Parker's unique strategy offers eyewear priced ridiculously lower than competitors’. Another focal point is giving back: For every pair of glasses sold, another goes to someone in need. Discover the secrets behind Warby Parker's profitability and philanthropy. And learn how technology can improve the customer experience and how you can compete with giants while transforming an industry.
Speaker: Neil Blumental

10:40 a.m. Networking Break
If you haven't already done so, use the conference app (via Topi) to connect and network with fellow Iconic attendees. Also, follow @IncLiveEvents and #IconicTour15 throughout the day for live coverage.
Foyer and Lobby

11:15 a.m. Entrepreneurial Ecosystems
Speakers: Jeff Malehorn, J.B. Pritzker, and Howard Tullman
Interviewer: Tyler Mathisen

12:05 p.m. Brands You F**king Love
Founders from some of the most popular and admired businesses of today discuss the power of brand identity. Using their respective marketing prowess and entrepreneurial insights, this brand-savvy all-star panel will share how to make a lasting impression on your customers. Learn relevant brand-building best practices and why the art of storymaking is the future of marketing. This session is all about the good, the bad, and the brilliant of brand strategy.
Speakers: Elizabeth Cutler, Hilary Folger, Eric Ryan, and Bayard Winthrop
Interviewer: Eric Schurenberg

1:00 p.m. Networking Lunch
Exchange contact information and sharp observations about what it means to run and grow a business in the current environment. Enjoy the meal as you make lasting connections with potential partners, colleagues, and friends.
Foyer and Lobby

2:10 p.m.The Reinvention Game: A Conversation with Marlo Thomas
Award-winning actress, author, and cultural icon Marlo Thomas will reveal, through stories of her business trials and triumphs, what it really takes to thrive throughout your personal and professional life. Also, discover how you too can develop a long-lasting impact.
Speaker: Marlo Thomas
Interviewer: Tyler Mathisen

2:45 p.m. Swimming with a Shark: You Only Have to Be Right Once
The NBA's Dallas Mavericks owner Mark Cuban may not be an NBA player, but off the court he calls all the shots. And so far, it's been nothing but net for the serial entrepreneur and investor extraordinaire. In this exclusive no-holds-barred conversation, Cuban opens up about his business philosophies and entrepreneurial audacity. Learn from the man who lives a full-court life. Cuban will teach you how to boldly embrace your vision, build and lead a winning team, and make strategic decisions in crunch-time. Also, find out why competition may be the best thing for your business and what it really takes to be the most valuable player within your industry.
Speaker: Mark Cuban

3:35 p.m. Networking Break
If you haven't already done so, use the conference app (via Topi) to connect and network with fellow Iconic attendees. Also, follow @IncLiveEvents and #IconicTour15 throughout the day for live coverage.
Foyer and Lobby

4:00 p.m. Chicago's All-Star Innovators
Speakers: Jason Fried, Matt Maloney,and Richard Melman
Interviewer: Kayla Tausche

4:50 p.m. Lessons from the Business-Turnaround King
Marcus Lemonis, host of CNBC's The Profit, is in the business of helping others. In this closing session, Lemonis will not only share just how he became the Business-Turnaround King, but he'll also select members of the audience to discuss some of the biggest challenges faced by entrepreneurs and how to overcome them. Got a question? Bring it.
Speaker: Marcus Lemonis

6:00 p.m. Iconic Program Ends

6:10 - 8:00 p.m. Closing Cocktail Reception Presented by T-Mobile
Spend your remaining time at Iconic:Chicago conversing with your peers, Iconic speakers, local business leaders, Inc. editors and columnists, and CNBC reporters and anchors. Grab a bite, enjoy a drink, and continue to make lasting connections and share your thoughts on the Iconic experience during this fun and casual soiree. Cocktails and hors d'oeuvres will be served throughout the evening. All registered conference attendees are invited to attend.
Foyer and Lobby