At the highest level, company culture matters because people deserve to do meaningful work that they love. There also happens to be quite a strong business case for investing in culture. A healthy culture positively impacts your business in three key ways:
- Focus on employee growth: People want to join companies that know who they are, where they're headed, and how they'll get there. Talent is hard to come by, and culture helps.
- Retaining talent: Healthy cultures keep employees engaged in their work, and engagement has been shown to reduce turnover by up to 65 percent.
- Faster, better decision-making: You'll get the best out of your team when everyone is aligned on the behaviors and objectives that matter most. There's less confusion and quicker decision making, which helps each person become more effective and efficient in their work.
Leaders who see the upside in creating a healthy culture can get started by first defining their culture. Left undefined, a team will waiver. Defining your culture not only makes what matters clear but also gives you a structure to build on.