Small businesses experience sales peaks and valleys through the year that are influenced by local events and trends. But across the U.S., there are patterns that tend to hold from one year to the next. Here are the months and dates when specific product sales and small business activities will peak. See if you can capitalize on these trends over the next 12 months.
Busiest month for florists: February, specifically the first two weeks as everyone gets in their orders for Valentine's Day, February 14.
Busiest months for full-service restaurants: July and August. Longer days, warmer weather, kids being out of school and summer vacations combine to encourage everyone to eat out more.
Day with most sales for local clothing shops: the Saturday after Thanksgiving will likely be the busiest day for local shops selling clothing and accessories.
Biggest day for online retail sales: Cyber Monday has been the biggest single day for online sales for more than a decade.
Biggest sales day for local bakeries: The Wednesday before Easter is typically the peak day for bakery sales, as shoppers place their order for the upcoming weekend.
Biggest sales day for specialty retail, including sporting goods: The Saturday two weeks after Thanksgiving is typically the highest single sales day for holiday shoppers looking for items they can't find in department stores.