There is no doubt that we live in the age of "now." When people are looking for information, they want it right this second. If you hire someone to work on your website as a "chat assistant," there's a good chance you're making customers wait for an answer.
People typically use chatbots because they want a quick answer or need to resolve a complaint, and the use of chatbots is only continuing to increase. You can implement chatbots on numerous facets of your business platform. They are fairly easy to program, and you can customize them so that they have a personality. In a sense, the artificial intelligence bot becomes another leg of your brand.
It's also possible to add chatbots to your social media pages. Facebook Messenger bots, for example, can be programmed to answer your Facebook messages, making helping customers with crucial information a breeze.