Unlike large, well-known companies, small businesses usually aren't in the position to depend on brand awareness alone to attract job seekers. To ensure your job opening reaches a large, diverse group of candidates, go beyond posting on job boards like LinkedIn or Glassdoor. While it's critical to post open positions online, you should also leverage additional resources like business partners, existing employees, and peers to help spread the word. In some cases, doing so can result in high-quality referrals. Don't forget to use other channels like social media, career fairs, conferences, or local chamber of commerce meetings--tactics that put your company top of mind for potential hires.

Published on: Nov 11, 2018