It's getting harder and harder to stand out online. If you're solely focused on new strategies and building a presence on every platform, you're going to spread yourself too thin.
That's where the 90/10 rule comes in.
Spend 90 percent of your marketing efforts doing something remarkably well and 10 percent experimenting. By focusing most of your efforts on one thing and doing it well, you'll grow much faster than you would have before, and leave yourself time to try new tactics, as well.