Static content is a powerful tool for capturing and keeping audiences' attention. On social media, try sharing small snippets of information--fascinating graphs, for example--that can stand alone in posts. Use these mini-infographics to drive traffic to full-length infographics living on your site or blog.
A series of bite-sized infographics can form a social-media micronarrative--a series that will keep audiences returning to your page again and again for updates. Just remember, you'll want to share something that's truly valuable and interesting.