A major barrier to buying your product may have nothing to do with your product itself. Instead, internal changes to process or culture might prove to be the main roadblock. To mitigate this, consider offering a lightweight version of your product that's easy to buy and use. Ideally, it would be something that your target customers are already looking for.
Skyfii offers an omni-data intelligence solution that helps businesses measure, predict, and influence customer behavior. It's a complex product. To make it easier for customers to get started with the company, they often sell their more straightforward guest Wi-Fi product or a basic consulting package first.