Search engine optimization, or SEO, is a wonder. How do people get their website or content to pop up in web searches? Is it really as simple as putting keywords in headlines? Trish Saemann, managing partner of GoBeyond SEO, offers two simple SEO tricks that every entrepreneur should know.
1. Make sure your URLs stand out.
Think of Google as putting your pages in a file cabinet. If ABC Company has a page named abc.com/services, that generic sort of URL, that page is going into a file called "services," along with everyone else. Who doesn't have services?
But, let's say ABC Company tutors children in reading in Charlotte. A better, more specific URL for its services page might be something like: www.abc.com/services-reading-tutors-charlotte, which will return better results for people looking for tutors there. (For free help finding keywords, Saemann suggests using Uber Suggest.)
2. Have a high-functioning blog.
A high-functioning blog is one with meaty posts with real content, not fluff, which Google will bury. Give away your expertise, to some extent. Give them the information they need to DIY, resting easy that many will see you as the expert and turn to you instead anyhow. Use keywords throughout your posts, but don't twist your copy into knots to get them in there. Google doesn't like what's called "keyword stuffing" either.
A blog can help you with link building, which is important because links are like votes for your website, Saemann said. So, it's important to include at least two links in each blog post. One should be an internal link, taking readers back to your services page, for example. The other should be an external link, perhaps to someone else's content.