Ready for better marketing success? Stop thinking of marketing as a funnel. Rather, marketing should be seen as a loop.

To do this, identify the ways you attract, engage, and delight customers. Then, analyze your company’s programs to ensure everything serves your customers’ needs.

If it doesn’t, identify your points of friction and what can be automated and addressed by sharing goals with other teams. This cycle will essentially lay out your action plan for 2019.

Published on: Feb 21, 2019