People are more likely than ever to search on their mobile phones for a local business. It's essential, therefore, to do everything possible to make it easy for customers to find you. Here are three ways to do so.
- Use local keywords in your page titles, headlines and throughout your content. Claim your Google My Business Listing. This not only helps you rank with Google but also makes it easy for people to locate you via Google Maps.
- Focus on headlines and lead-ins. Someone on a mobile device is likely to focus on the headline and first paragraph before deciding whether or not to read the entire post.
- Speed up your site. Pages usually take a little longer to load on mobile devices, and users don't have the patience to wait more than a few seconds. Thus, a slow site can cause you to lose visitors and get penalized by Google. Test your website on mobile devices regularly, and make any necessary changes. You may, for example, need to compress images, minimize redirects, or clean up your site's code.
Published on: Feb 20, 2019