Employing hyperlocal marketing strategies is a great option, especially for businesses that serve specific areas. "I love using the geo-tagging feature on Instagram to search out potential customers who are currently nearby to draw them to my local business," says Rachel Beider, CEO of Massage Outpost.

"Simply searching who has tagged themselves at the local juice bar or yoga studio, and then liking and commenting on their posts, is a nice way to let them know that my massage studio exists," she says. "It brings in a ton of new clients regularly."

Published on: Apr 20, 2019