Time is money--and also a limited resource. When your staff gets inundated with labor-intensive tasks, there's both a real financial cost due to the extra hours worked on a project and a meaningful opportunity cost due to underutilization of their skills.

To help them maximize their work performance and accelerate the pace at which they complete their projects, employ marketing automation to save them time and money. These days, it's easier and more affordable than ever to schedule repetitive actions, manage your data seamlessly, and maintain contact with your customers using technology to assist your workforce.

For instance, if you currently invest a lot of time in lead nurturing, consider automating your engagement emails with customers using action- or time-based triggers. When your employees aren't manually completing these tasks, they're able to allocate more time towards other high-impact initiatives.