From selling products in which you have expertise to adding personal touches to every order, small businesses have a number of tactics they can implement to compete and stand out against larger rivals.
Sell product you know best. In a recent study Yahoo! Small Business conducted with customers, 24 percent of small business owners said this was their top tactic for getting in front of big retailers. Instead of trying to compete with companies like Amazon by selling everything under the sun, hone in on one or a few types of product that you know really well. Customers will know they're buying from experts.
Also, add a personal touch to every order. Whether it's a handwritten thank-you note, personalized stickers, or hand-wrapped items, this level of customer service is something only small businesses can provide, and it goes a long way in delighting and creating returning buyers.