Boosting sales is critical for most small businesses. Set a goal to start one new relationship every single day.

If you aren't starting some sort of new dialogue with at least one--or many more--prospects per day, you are failing as a salesperson. Prospecting isn't something you do once, and then you're done. It's a habit. A mindset. A way of approaching your work over the long term that ensures you always have people ready in your pipeline.

Use every method possible--even the ones you aren't yet familiar with. Email. Social media. Cold calling. Digital ads and landing pages. Direct mail. The number of ways we can reach customers in today's day and age is far and wide. So, don't just settle for the medium you're used to, or that you think will be best (based on your own preconceived notions). Instead, try them all. Learn them all. Leave no stone unturned.

Published on: Apr 27, 2019