The use of social media is now an everyday part of running a business and can really be a value-added aspect to a small business. Building a social media strategy should become standard operating procedure for you and an integral part of your business plans and tactics. Plus, done smartly, it is very effective and cost efficient. Here are some of the advantages:

  1. You can build massive content based on your business, which builds legitimacy and expertise. Content-building is king, and social media allows you to provide it in massive quantities.
  2. A strong social media presence positions your small business as a community member. You can easily focus on your geographic area with non-selling product and service-based content marketing. For example, a local dentist just doesn't sell, they are a caring, active part of the community.
  3. Social media can be very cost-effective, with great analytics available to fine tune what you do. Think about it--with most all social media platforms, you yourself can track what works and when it works, without paying consultants or media/marketing specialists.