Gary Vaynerchuk, CEO of VaynerMedia and host of The <a href="https://www.youtube.com/playlist?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs" target="_blank">#AskGaryVee Show</a>, explains why a serious wine program at a place like Shake Shack could change the way we think about drinking culture.