While researching those columns, I collected these statistics which expose how insanely pervasive email has become in the workplace:

  1. Number of email accounts worldwide: 4.6 billion
  2. Number of email users worldwide: 2.7 billion
  3. Number of business emails sent/received daily: 212 billion
  4. Average business emails sent/received per day per person: 131
  5. Percentage of email traffic that is actually SPAM: 45%
  6. Percentage of SPAM that actually gets delivered: 9%
  7. Percentage of B2B emails that contain marketing messages: 54%
  8. Percentage of consumers who check their email daily: 91%
  9. Percentage of consumers who made a purchase due to an email: 66%
  10. Average click-through rate of B2B marketing emails: 1.7%
  11. Percentage of email opens that occur with two days of sending: 76%
  12. Percentage of emails opened on mobile devices: 48%
  13. Percentage of emails opened on iPhones: 25%
  14. Average hours per week people spend checking for new emails: 30
  15. Percentage of people who check email while on the phone: 43%
  16. Percentage of people who check email while watching TV: 70%
  17. Percentage of people who check email during meetings: 51%
  18. Percentage of people who check email while in bed: 60%
  19. Percentage of people who check email while on vacation: 50%
  20. Percentage of people who check email when using the toilet: 42%
  21. Percentage of people who check email while driving: 18%

Sources: Adobe, MovableInk, Howard University, USC, The Radacati Group, SpamLaws.com, Bloomberg, Convince&Convert, ExactTarget & Hubspot.

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Published on: Apr 15, 2016
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