In the past, I've explained how to write a convincing email, how to write a killer sales email, and how to get people to open and read your emails.
While researching those columns, I collected these statistics which expose how insanely pervasive email has become in the workplace:
- Number of email accounts worldwide: 4.6 billion
- Number of email users worldwide: 2.7 billion
- Number of business emails sent/received daily: 212 billion
- Average business emails sent/received per day per person: 131
- Percentage of email traffic that is actually SPAM: 45%
- Percentage of SPAM that actually gets delivered: 9%
- Percentage of B2B emails that contain marketing messages: 54%
- Percentage of consumers who check their email daily: 91%
- Percentage of consumers who made a purchase due to an email: 66%
- Average click-through rate of B2B marketing emails: 1.7%
- Percentage of email opens that occur with two days of sending: 76%
- Percentage of emails opened on mobile devices: 48%
- Percentage of emails opened on iPhones: 25%
- Average hours per week people spend checking for new emails: 30
- Percentage of people who check email while on the phone: 43%
- Percentage of people who check email while watching TV: 70%
- Percentage of people who check email during meetings: 51%
- Percentage of people who check email while in bed: 60%
- Percentage of people who check email while on vacation: 50%
- Percentage of people who check email when using the toilet: 42%
- Percentage of people who check email while driving: 18%
Sources: Adobe, MovableInk, Howard University, USC, The Radacati Group, SpamLaws.com, Bloomberg, Convince&Convert, ExactTarget & Hubspot.
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Published on: Apr 15, 2016
