For the past three years, I've been writing a free weekly newsletter where I critique your sales emails for free. After looking at several hundred sales emails, I was amazed at how many of them contained well-known SPAM words and phrases.

I only recently figured out exactly what's going on. The Internet is full of email marketing gurus who are giving people out-of-date and ill-conceived advice about sales and marketing emails.

For example, here's an article from an email marketing consulting firm recommending the use of "Save", "Deals", "Sale" and "Savings." Why? Because a bunch of newsletters from online retailers contained those words! All four words are huge SPAM flags.

An here's an article from an email marketing guru recommending the use of "Free", "Instantly", "New" and "Bargain." Why? Because some marketing guru in the 1960s said those words worked well in magazine ads! Again, all four are SPAM flags.

So, as a service to everybody and for the record, here is a comprehensive list of ALL the SFW words and phrases that are likely to land your email in the SPAM folder:

  1. $$$
  2. 100% free
  3. 100% Satisfied
  4. 4U
  5. 50% off
  6. Accept credit cards
  7. Acceptance
  8. Access
  9. Accordingly
  10. Act now!
  11. Ad
  12. Additional income
  13. Addresses on CD
  14. Affordable
  15. All natural
  16. All natural
  17. All new
  18. Amazing
  19. Apply now
  20. Apply online
  21. As seen on...
  22. Auto email removal
  23. Avoid
  24. Avoid bankruptcy
  25. Bargain
  26. Be your own boss
  27. Being a member
  28. Beneficiary
  29. Best price
  30. Beverage
  31. Big bucks
  32. Billing address
  33. Billion
  34. Billion dollars
  35. Bonus
  36. Brand new
  37. Bulk email
  38. Buy
  39. Buy direct
  40. Buying judgments
  41. Cable converter
  42. Call
  43. Call free
  44. Call now
  45. Calling Creditors
  46. Cancel at any time
  47. Cannot be combined with any other offer
  48. Can't live without
  49. Cards accepted
  50. Cash
  51. Cash bonus
  52. Cashcashcash
  53. Casino
  54. Celebrity
  55. Cents on the dollar
  56. Certified
  57. Chance
  58. Cheap
  59. Check
  60. Claims
  61. Clearance
  62. Click
  63. Click below
  64. Click here
  65. Click to remove
  66. Collect
  67. Collect child support
  68. Commerce
  69. Compare
  70. Compare rates
  71. Compete for your business
  72. Confidentially on all orders
  73. Congratulations
  74. Consolidate debt and credit
  75. Consolidate your debt
  76. Copy accurately
  77. Copy DVDs
  78. Cost
  79. Credit
  80. Credit bureaus
  81. Credit card offer
  82. Cures baldness
  83. Deal
  84. Dear ____
  85. Diagnostics
  86. Dig up dirt on friends
  87. Direct email
  88. Direct marketing
  89. Discount
  90. Do it today
  91. Don't delete
  92. Don't hesitate
  93. Dormant
  94. Double your
  95. Drastically reduced
  96. Earn
  97. Earn $
  98. Earn extra cash
  99. Earn per week
  100. Easy terms
  101. Eliminate bad credit
  102. Eliminate debt
  103. Email harvest
  104. Email marketing
  105. Employment
  106. Expect to earn
  107. Explode your business
  108. Extra income
  109. F r e e
  110. Fantastic deal
  111. Fast cash
  112. Fast Viagra delivery
  113. Financial
  114. For free
  115. For instant access
  116. For just $___
  117. For Only
  118. For you
  119. Form
  120. Free
  121. Free access
  122. Free cell phone
  123. Free consultation
  124. Free DVD
  125. Free gift
  126. Free grant money
  127. Free hosting
  128. Free installation
  129. Free and instant
  130. Free investment
  131. Free leads
  132. Free membership
  133. Free money
  134. Free offer
  135. Free preview
  136. Free priority mail
  137. Free quote
  138. Free sample
  139. Free trial
  140. Free website
  141. Freedom
  142. Friend
  143. Full refund
  144. General
  145. Get
  146. Get it now
  147. Get out of debt
  148. Get paid
  149. Get started now
  150. Gift certificate
  151. Give it away
  152. Giving it away
  153. Giving away
  154. Great offer
  155. Greetings
  156. Guarantee
  157. Guaranteed
  158. Have you been turned down?
  159. Hello
  160. Here
  161. Hidden
  162. Hidden assets
  163. Hidden charges
  164. Home
  165. Home-based
  166. Home employment
  167. Human growth hormone
  168. If only it were that easy
  169. Important information regarding
  170. In accordance with laws
  171. Income
  172. Income from home
  173. Increase sales
  174. Increase traffic
  175. Increase your sales
  176. Incredible deal
  177. Info you requested
  178. Information you requested
  179. Instant
  180. Instantly
  181. Insurance
  182. Internet market
  183. Internet marketing
  184. Investment
  185. Investment decision
  186. It's effective
  187. Join millions
  188. Leave
  189. Legal
  190. Life Insurance
  191. Lifetime
  192. Limited time
  193. Loans
  194. Long distance phone offer
  195. Lose
  196. Lose weight
  197. Lower interest rate
  198. Lower monthly payment
  199. Lower your mortgage rate
  200. Lowest insurance rates
  201. Lowest price
  202. Luxury car
  203. Mail in order form
  204. Maintained
  205. Make $
  206. Make money
  207. Marketing
  208. Marketing solutions
  209. Mass email
  210. Medical
  211. Medicine
  212. Medium
  213. Meet singles
  214. Member
  215. Message contains
  216. Million
  217. Million dollars
  218. Miracle
  219. MLM
  220. Money
  221. Money back
  222. Money making
  223. More internet traffic
  224. Mortgage
  225. Mortgage rates
  226. Multi level marketing
  227. Name brand
  228. Never
  229. New customers only
  230. New domain extensions
  231. Nigerian
  232. No age restrictions
  233. No catch
  234. No claim forms
  235. No cost
  236. No fees
  237. No credit check
  238. No disappointment
  239. No experience
  240. No fees
  241. No gimmick
  242. No hidden costs
  243. No inventory
  244. No investment
  245. No medical exams
  246. No middleman
  247. No obligation
  248. No purchase necessary
  249. No questions asked
  250. No selling
  251. No strings attached
  252. No-obligation
  253. Not intended
  254. Notspam
  255. Nouns
  256. Now
  257. Now only
  258. Numbers
  259. Obligation
  260. Off shore
  261. Offer
  262. Offer expires
  263. Offers
  264. Once in lifetime
  265. One hundred percent free
  266. One hundred percent guaranteed
  267. One time
  268. One time mailing
  269. Online biz opportunity
  270. Online degree
  271. Online marketing
  272. Online pharmacy
  273. Only
  274. Only $___
  275. Open
  276. Opportunity
  277. Opt in
  278. Order
  279. Order now
  280. Order status
  281. Order today
  282. Orders shipped by
  283. Outstanding value
  284. Passwords
  285. Pennies a day
  286. Per day
  287. Per week
  288. Performance
  289. Personal
  290. Phone
  291. Please read
  292. Potential earnings
  293. Pre-approved
  294. Price
  295. Print form signature
  296. Print out and fax
  297. Priority mail
  298. Prize
  299. Prizes
  300. Problem
  301. Produced and sent out
  302. Profits
  303. Promise you
  304. Pure profit
  305. Quote
  306. Real thing
  307. Refinance
  308. Refinance home
  309. Removal instructions
  310. Remove
  311. Removes wrinkles
  312. Requires initial investment
  313. Reserves the right
  314. Reverses
  315. Reverses aging
  316. Risk free
  317. Rolex
  318. Sale
  319. Sales
  320. Sample
  321. Satisfaction
  322. Satisfaction guaranteed
  323. Save $
  324. Save big money
  325. Save up to
  326. Score with babes
  327. Search engine listings
  328. Search engines
  329. See for yourself
  330. Sense of urgency
  331. Sent in compliance
  332. Serious cash
  333. Shopper
  334. Shopping spree
  335. Sign up free today
  336. Social security number
  337. Solution
  338. Special promotion
  339. Stainless steel
  340. Stock alert
  341. Stock disclaimer statement
  342. Stock pick
  343. Stop
  344. Stop snoring
  345. Stuff on sale
  346. Subject to credit
  347. Subscribe
  348. Success
  349. Supplies are limited
  350. Take action now
  351. Teen
  352. Terms and conditions
  353. The best rates
  354. The following form
  355. They're just giving it away
  356. This isn't junk
  357. This isn't spam
  358. Thousands
  359. Time limited
  360. Trial
  361. Undisclosed recipient
  362. University diplomas
  363. Unlimited
  364. Unsecured credit
  365. Unsecured debt
  366. Unsolicited
  367. Unsubscribe
  368. Urgent
  369. US dollars
  370. Vacation
  371. Vacation offers
  372. Valium
  373. Viagra
  374. Vicodin
  375. Visit our web site
  376. Visit our website
  377. Warranty
  378. We hate spam
  379. We honor all
  380. Web traffic
  381. Weekend getaway
  382. Weight loss
  383. What are you waiting for?
  384. While supplies last
  385. While you sleep
  386. Who really wins?
  387. Why pay more?
  388. Wife
  389. Will not believe your eyes
  390. Win
  391. Winner
  392. Winning
  393. Won
  394. Work at home
  395. Work from home
  396. Xanax
  397. You are a winner!
  398. You have been selected
  399. You're a winner!
  400. Your income
  401. You've been selected
Published on: Mar 30, 2015