401 Phrases That Will Make Your Email Look Like Spam

For the past three years, I've been writing a free weekly newsletter where I critique your sales emails for free. After looking at several hundred sales emails, I was amazed at how many of them contained well-known SPAM words and phrases.

I only recently figured out exactly what's going on. The Internet is full of email marketing gurus who are giving people out-of-date and ill-conceived advice about sales and marketing emails.

For example, here's an article from an email marketing consulting firm recommending the use of "Save", "Deals", "Sale" and "Savings." Why? Because a bunch of newsletters from online retailers contained those words! All four words are huge SPAM flags.

An here's an article from an email marketing guru recommending the use of "Free", "Instantly", "New" and "Bargain." Why? Because some marketing guru in the 1960s said those words worked well in magazine ads! Again, all four are SPAM flags.

So, as a service to everybody and for the record, here is a comprehensive list of ALL the SFW words and phrases that are likely to land your email in the SPAM folder:

1. $$$
2. 100% free
3. 100% Satisfied
4. 4U
5. 50% off
6. Accept credit cards
7. Acceptance
8. Access
9. Accordingly
10. Act now!
11. Ad
12. Additional income
13. Addresses on CD
14. Affordable
15. All natural
16. All natural
17. All new
18. Amazing
19. Apply now
20. Apply online
21. As seen on...
22. Auto email removal
23. Avoid
24. Avoid bankruptcy
25. Bargain
26. Be your own boss
27. Being a member
28. Beneficiary
29. Best price
30. Beverage
31. Big bucks
32. Billing address
33. Billion
34. Billion dollars
35. Bonus
36. Brand new
37. Bulk email
38. Buy
39. Buy direct
40. Buying judgments
41. Cable converter
42. Call
43. Call free
44. Call now
45. Calling Creditors
46. Cancel at any time
47. Cannot be combined with any other offer
48. Can't live without
49. Cards accepted
50. Cash
51. Cash bonus
52. Cashcashcash
53. Casino
54. Celebrity
55. Cents on the dollar
56. Certified
57. Chance
58. Cheap
59. Check
60. Claims
61. Clearance
62. Click
63. Click below
64. Click here
65. Click to remove
66. Collect
67. Collect child support
68. Commerce
69. Compare
70. Compare rates
71. Compete for your business
72. Confidentially on all orders
73. Congratulations
74. Consolidate debt and credit
75. Consolidate your debt
76. Copy accurately
77. Copy DVDs
78. Cost
79. Credit
80. Credit bureaus
81. Credit card offer
82. Cures baldness
83. Deal
84. Dear ____
85. Diagnostics
86. Dig up dirt on friends
87. Direct email
88. Direct marketing
89. Discount
90. Do it today
91. Don't delete
92. Don't hesitate
93. Dormant
94. Double your
95. Drastically reduced
96. Earn
97. Earn $
98. Earn extra cash
99. Earn per week
100. Easy terms
101. Eliminate bad credit
102. Eliminate debt
103. Email harvest
104. Email marketing
105. Employment
106. Expect to earn
107. Explode your business
108. Extra income
109. F r e e
110. Fantastic deal
111. Fast cash
112. Fast Viagra delivery
113. Financial
114. For free
115. For instant access
116. For just $___
117. For Only
118. For you
119. Form
120. Free
121. Free access
122. Free cell phone
123. Free consultation
124. Free DVD
125. Free gift
126. Free grant money
127. Free hosting
128. Free installation
129. Free and instant
130. Free investment
131. Free leads
132. Free membership
133. Free money
134. Free offer
135. Free preview
136. Free priority mail
137. Free quote
138. Free sample
139. Free trial
140. Free website
141. Freedom
142. Friend
143. Full refund
144. General
145. Get
146. Get it now
147. Get out of debt
148. Get paid
149. Get started now
150. Gift certificate
151. Give it away
152. Giving it away
153. Giving away
154. Great offer
155. Greetings
156. Guarantee
157. Guaranteed
158. Have you been turned down?
159. Hello
160. Here
161. Hidden
162. Hidden assets
163. Hidden charges
164. Home
165. Home-based
166. Home employment
167. Human growth hormone
168. If only it were that easy
169. Important information regarding
170. In accordance with laws
171. Income
172. Income from home
173. Increase sales
174. Increase traffic
175. Increase your sales
176. Incredible deal
177. Info you requested
178. Information you requested
179. Instant
180. Instantly
181. Insurance
182. Internet market
183. Internet marketing
184. Investment
185. Investment decision
186. It's effective
187. Join millions
188. Leave
189. Legal
190. Life Insurance
191. Lifetime
192. Limited time
193. Loans
194. Long distance phone offer
195. Lose
196. Lose weight
197. Lower interest rate
198. Lower monthly payment
199. Lower your mortgage rate
200. Lowest insurance rates
201. Lowest price
202. Luxury car
203. Mail in order form
204. Maintained
205. Make $
206. Make money
207. Marketing
208. Marketing solutions
209. Mass email
210. Medical
211. Medicine
212. Medium
213. Meet singles
214. Member
215. Message contains
216. Million
217. Million dollars
218. Miracle
219. MLM
220. Money
221. Money back
222. Money making
223. More internet traffic
224. Mortgage
225. Mortgage rates
226. Multi level marketing
227. Name brand
228. Never
229. New customers only
230. New domain extensions
231. Nigerian
232. No age restrictions
233. No catch
234. No claim forms
235. No cost
236. No fees
237. No credit check
238. No disappointment
239. No experience
240. No fees
241. No gimmick
242. No hidden costs
243. No inventory
244. No investment
245. No medical exams
246. No middleman
247. No obligation
248. No purchase necessary
249. No questions asked
250. No selling
251. No strings attached
252. No-obligation
253. Not intended
254. Notspam
255. Nouns
256. Now
257. Now only
258. Numbers
259. Obligation
260. Off shore
261. Offer
262. Offer expires
263. Offers
264. Once in lifetime
265. One hundred percent free
266. One hundred percent guaranteed
267. One time
268. One time mailing
269. Online biz opportunity
270. Online degree
271. Online marketing
272. Online pharmacy
273. Only
274. Only $___
275. Open
276. Opportunity
277. Opt in
278. Order
279. Order now
280. Order status
281. Order today
282. Orders shipped by
283. Outstanding value
284. Passwords
285. Pennies a day
286. Per day
287. Per week
288. Performance
289. Personal
290. Phone
291. Please read
292. Potential earnings
293. Pre-approved
294. Price
295. Print form signature
296. Print out and fax
297. Priority mail
298. Prize
299. Prizes
300. Problem
301. Produced and sent out
302. Profits
303. Promise you
304. Pure profit
305. Quote
306. Real thing
307. Refinance
308. Refinance home
309. Removal instructions
310. Remove
311. Removes wrinkles
312. Requires initial investment
313. Reserves the right
314. Reverses
315. Reverses aging
316. Risk free
317. Rolex
318. Sale
319. Sales
320. Sample
321. Satisfaction
322. Satisfaction guaranteed
323. Save $
324. Save big money
325. Save up to
326. Score with babes
327. Search engine listings
328. Search engines
329. See for yourself
330. Sense of urgency
331. Sent in compliance
332. Serious cash
333. Shopper
334. Shopping spree
335. Sign up free today
336. Social security number
337. Solution
338. Special promotion
339. Stainless steel
340. Stock alert
341. Stock disclaimer statement
342. Stock pick
343. Stop
344. Stop snoring
345. Stuff on sale
346. Subject to credit
347. Subscribe
348. Success
349. Supplies are limited
350. Take action now
351. Teen
352. Terms and conditions
353. The best rates
354. The following form
355. They're just giving it away
356. This isn't junk
357. This isn't spam
358. Thousands
359. Time limited
360. Trial
361. Undisclosed recipient
362. University diplomas
363. Unlimited
364. Unsecured credit
365. Unsecured debt
366. Unsolicited
367. Unsubscribe
368. Urgent
369. US dollars
370. Vacation
371. Vacation offers
372. Valium
373. Viagra
374. Vicodin
375. Visit our web site
376. Visit our website
377. Warranty
378. We hate spam
379. We honor all
380. Web traffic
381. Weekend getaway
382. Weight loss
383. What are you waiting for?
384. While supplies last
385. While you sleep
386. Who really wins?
387. Why pay more?
388. Wife
389. Will not believe your eyes
390. Win
391. Winner
392. Winning
393. Won
394. Work at home
395. Work from home
396. Xanax
397. You are a winner!
398. You have been selected
399. You're a winner!
400. Your income
401. You've been selected