Hardly a day goes by when I don't hear a marketing guru or pundit wax eloquent on the subject of using social media to market yourself and your company.
The problem I always have with that strategy is that most people participate in social media without thinking of how it will result in sales.
It's unwise to undertake a big social media campaign just because it's supposedly important. It's also unwise to underestimate the effort.
With that in mind, let's examine the use Youtube as a promotional vehicle for yourself of your company.
I've seen established firms spend thousands of dollars to create videos that end up getting less than 100 views. What went wrong?
The problem is that they don't really understand that medium and what it takes to be successful there.
I was recently sent the following infographic from WeAreTop10.com, which explains exactly how to be successful (and make money) through Youtube.