As business technology has moved from memos to emails to tweets and texts, our attention spans have shrunk.

Ten years ago, I used to say that you have 10 seconds to capture a potential customer's attention.

Now it's more like 5 seconds, which is about how long it takes to say eight words.


Tell me in 8 words or less what's unique about you as an individual or your company or your company's product.

Entries must be posted as comments to this post (either below or in Facebook or LinkedIn) or sent to me via email.

In two weeks, I'll pick the best 10 entries (IMHO) and announce them in this column (with links to your company or bio) as the "Sales Source Best Brand Messages of 2014."


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