Over the past decades, the high tech and biotech markets became incubators of entrepreneurship, even though startups had to compete against deep pocket competition like IBM and Squibb.

To explain the phenomenal success of these start-ups, an entire new business philosophy "disruptive innovation" emerged. While the theory sometimes seems a bit circular, most business experts believe it to be a useful market model.

Which brings us to the marijuana business. It's rapidly becoming legal and there's a huge growth potential. Consider: the alcoholic beverage market in the United States alone is $189 billion a year.

And, unlike alcohol, marijuana has both medical and recreational uses.

So where are all the entrepreneurs? Where are the scores of how-to-get-started articles, the B2B vendors, the consultants? Sure, there's a little enterpreneur-ish energy around the edges but...

Check out this infographic from weedhire.com, a company that tracks this (ahem) budding industry:


As you can see, there are billions of dollars to be made. The market is wide open. As I look at the general failure of entrepreneurs to latch onto this bullet train to success central, I begin to wonder: have today's entrepreneurs lost their nerve?

It seems like everyone--investors and entrepreneurs alike--would rather gnaw the bones of the app business or position their DNA startup for acquisition rather than get in on the ground floor in easily the business opportunity of a lifetime.