With Star Wars: Rogue One coming out this week, I thought it might be fun to revisit some of the classic Star Wars quotes and how they apply to business situations.
This is not as far-fetched as it sounds. Beneath all the sci-fi trappings of Star Wars is the message that you can achieve just about anything as long as you keep at it.
That's a fundamental belief for most entrepreneurs, of course.
The idea for this column (and quotes 4 through 8) came from Devin Mathews, a Partner at at the Chicago-based private equity firm, ParkerGale Capital.
1. "Try not. Do... or do not. There is no try."
Yoda's advice reminds us that when you say "I'll try" you're signaling to yourself and others that you're likely to fail.
2. "Use the force, Luke."
When Obi-wan's disembodied voice tells Luke to turn off his targeting computer, it reminds us that even in a world of big data, you're often better off trusting your instincts.
3. "I find your lack of faith disturbing."
Darth Vader's ominous pronouncement (and subsequent strangulation of the faithless) reminds us that it's not a good idea to criticize your boss during a staff meeting.
4. "Great kid, don't get cocky"
Sometimes your competition looks disorganized only to reveal that they have a fully operational battle station.
5. "Always in motion is the future."
Yoda was right, wait for the perfect conditions and you'll never get started with that new partnership, product launch, etc.
6. "Named must your fear be before banish it you can."
Writing down a list of worst-case scenarios isn't negative thinking, rather, it's often the best way to overcome them. You can't fix weaknesses that you can't yet see.
7. Who's the more foolish, the fool? Or the fool who follows him?
Learn everything about your industry. Don't just follow other entrepreneurs or flavor-of-the-week business trends. What works today may not work tomorrow.
8. Already know you that which you need.
Stick to what you already know, stick to your principles and you'll do fine. Don't get seduced by shiny objects outside of your area of expertise or your comfort zone.
9. "You will never find a more wretched hive of scum and villainy."
Welcome to the annual sales meeting.
10. "That's no moon."
Welcome to Trump Tower.