Building a brand is critical to your business success. Your brand is what you represent, it's what your customers view, and it''s how you build loyalty for repeat buyers. 

Whether you're a consultant or a clothing company, your brand is an essential factor to your business.

I had the opportunity to sit down with Chris Pfaff AKA Drama, the founder of Young & Reckless, to understand what his journey has been to build his clothing line brand.

I remember watching Drama on the show the MTV show Fantasy Factory. His journey was documented the whole way along, and it was amazing to see how he went from simple sketches to a full product launch with celebrities in attendance. During my interview with him, he shared three fundamental keys to his success. 

1. Get in the right environment

Drama moved out to LA from Akron, OH with little more than graduation money and cash from side hustles. He went out to LA to be part of the growing movement in the skating industry. 

Lucky for Drama, he had the opportunity for one month to stay with his cousin Rob Dyrdek who had begun hosting his show Big & Rob on MTV. 

The day before he was going to leave, Rob's assistant quit, and this opened up a new doorway for Drama and the Young & Reckless brand. If he hadn't taken the leap of faith to move out to LA and get gritty, none of these doors would have opened. 

2. Stay humble to learn

Drama was offered the opportunity to be an assistant for his cousin Rob. Drama knew that being an assistant would expose him to far more opportunities than working in a skate shop.

This reminds me of my early days starting out as an entrepreneur. When I would meet CEOs and businessmen I admired, I was willing to do whatever it took to get in the room with them. I would offer to get their coffee, shine their shoes and take notes during their meetings. Whatever it took to be a fly on the wall and absorb as much information as possible.

For both me and for Drama, being willing to stay humble allowed us to learn at an exponential rate, and opened up opportunities for us that otherwise would have never crossed our paths. 

3. Stay crafty

When launching your brand you've gotta be crafty. For Drama, he launched his brand Young & Reckless by leveraging the audience created from Fantasy Factory. He shared the important reminder - build the audience first, then have the product.

When I'm working with young entrepreneurs at Fownders, this is a common mistake I help people work through. So many entrepreneurs are putting all their time and effort into creating a product, with no audience to see it. You've got to stay crafty. Partner with an influencer, do a PR release, create a viral piece of content. Establish the audience first, then share the product.

From my interview with Drama I was reminded of the importance of the fundamentals that helped me on my journey over the past 15 years as being an entrepreneur. In both building my brand, and building the brands of my companies, there are fundamentals that will help you cut your learning curve. You're going to need to take a leap of faith (or multiple), stay humble, and get crafty in how you market your brand to the masses. Believe in yourself and your vision, and you will be amazed at what you and your brand can create.