"Glenn, no matter how busy you are, no matter how you're feeling -- even if you're sick -- write one blog post every week."
In May, I hit publish on my first post. No, it wasn't great, and no, it didn't attract many "likes." But I did it! I published my first post on LinkedIn. The next week, I wrote another post. The following week, another. And then another. Since then, and with few exceptions, I've written one post every week.
In December 2015, LinkedIn's editors surprised me when they named me one of ten "Top Voices" in marketing and social media. In 2016, I continued to write a post every week. This month, once again, the editors told me I was named a "Top Voice" in marketing and social media.
I've learned a lot about writing on LinkedIn over the past thirty-something months that I've been doing it. Like how to craft a headline that makes people want to click. Or how to write a post that motivates readers to hit "like", leave a comment, or share it with their professional networks on LinkedIn.
And I learned that consistency matters.
It matters because, by publishing a new post every week, I sent a not-so-subtle signal to the growing community of readers who began to follow me and read my posts on LinkedIn that I would be back with a new post every week.
One week I might offer advice for other writers trying to improve their craft. In another week, I might share some research I had conducted on topics of interest to other marketers, like why I believed podcasting was going to explode in 2014 (it did, by the way, and it's only gotten bigger since then).
Sometimes I shared stories and advice from writers and digital entrepreneurs I had interviewed for my new podcast. People like Matt Mullenweg, the creator of WordPress, the blogging and content management platform that powers one out of every four websites on the internet.
And, from time to time, I wrote about the lessons I had learned from my over two decades as a communications and marketing guy working and living in Asia.
Consistency matters because it means I showed up and did the work, as Steven Pressfield urged in his classic manifesto for writers and other creative professionals, "The War of Art." And by showing up and doing the work, I gradually honed my craft through a process of learning and experimentation that is, as I see it, never-ending.
2017 is here!
In addition to vowing I'll drag my butt back to the gym and start working off the pounds I've gained over the past year or so, I'll be committing once again to a personal resolution that I first declared -- with some serious nudging from my mentor -- back in the Spring of 2014.
I'll be committing to consistency.
Because it's consistency that helped me achieve my personal goal of becoming a writer with a voice I can call my own, and an audience of readers who appreciate what I have to say about things that matter to me (and apparently to some of them, as well).
And so, if you're a writer -- or an aspiring writer -- and you want to reach your goals for 2017, consider making this one new (or renewed) commitment to yourself in the new year: