Did you realize that most businesses fail for the same reason? More than 8 out of 10 businesses fail due to cash flow and money management issues. That’s a frightening figure at any point in your business venture, but it’s especially scary if you’re leading a startup.

Fortunately, there is a relatively simple solution to cash flow issues. Develop a marketing plan so people learn about your business and buy your products and services. That is the best way to bring enough money in to sustain your business.

Here are some marketing musts you need to follow for your startup. If you follow these, you should move out of the red and into the black quickly.

It Starts with the Brand

Before you do anything else, you need to establish your brand. Establishing a brand makes it easy to create a cohesive voice across all marketing channels. This will allow your marketing messages to line up online and offline.

Your brand consists of more than your logo, although that is important. You also need colors, fonts, a vision, and values. On top of that, you need to think of your customer profile. Once you establish all of that, you will establish your brand. Then, you’ll be ready to move forward.

Build a Top-of-the-Line Website

It’s never been easier to build a website. Now, you can use a free content management platform to create your own site in a matter of minutes. That’s an excellent option if you have an eye for design, but if you don’t, hand the reins over to a professional. It will cost you some money out of the gate, but it will be money well spent. A good designer will allow you to tell a story with your website. Your designer will make sure the user experience is as pleasant as possible and will help you avoid making the same mistakes other entrepreneurs make. On top of that, you can write off the amount you spend on your site when you do your taxes.

Get to Blogging

Blogging is one of the most important things you can do for your startup. Blogs create leads, and leads create revenue. That means your blog can prevent your startup from being just another statistic.

Companies that blog produce 67 percent more leads than companies that don’t blog. They also have 97 percent more indexed links and 434 percent more indexed pages.

Make sure your blog posts align with your brand message. Then, use your blogs to drive as much traffic to your site as possible.

Also, reach out to other blogs and ask to post a guest blog. Many of the top blogs have posting guidelines on the site. Read over the guidelines and come up with an idea that fits in with the blog.

Use Facebook Ads to Verify Your Audience

Facebook has one of the best audience segmenting options out there. You can narrow your audience down as much as you want when you use this platform. Then, you will be able to determine who your true audience is.

Create ads and send them out to different demographics. Take notice of which demographics respond to your ads. Then, you will find out who is most interested in your products or services. Use that information for the rest of your marketing campaign.

When you create a new business, all of the power is in your hands. You can succeed as long as you have a strong vision and plan from the beginning. That plan needs to include marketing strategies that will bring in as much money as possible. Add these strategies into the mix so your startup can succeed.

Published on: Jan 16, 2018