The market for apps that produce video selfies, or "velfies" is getting very crowded.
As millions of consumers one-up their Instagram skills by sharing videos shot on mobile devices instead of just still photos, startups are launching apps that make the process fun and easy. Everyone from Kevin Hart to investors at Sequoia Capital is getting hooked on the trend. Vine arguably got the ball rolling with its popular six-second video app, but a new group of startups is taking things one step further. How? By adding sophisticated editing capabilities and other effects.
So who is leading the charge in the velfie market? Here are four startups fighting for share of mobile screens.