Scoring a killer Super Bowl ad no longer requires spending millions of dollars for 30 seconds of TV air time.

As evidenced by Newcastle's all-digital campaign for the 2014 Super Bowl, the powerful reach of online video has made it so brands no longer need a TV spot to generate buzz. Last year, Super Bowl online video viewership represented nearly five times the TV audience, according to analytics firm Visible Measures.

Check out their infographic below for eight facts every brand should know about the Super Bowl.

 

","inc_code_only_text":null,"inc_pubdate":"2015-01-26 10:40:04","inc_promo_date":"2015-01-26 10:40:07","inc_custom_pubdate":null,"inc_feature_image_override":"","inc_feature_image_background_color_override":null,"inc_show_feature_imageflag":false,"inc_feature_image_style":"pano","inc_image_caption_override":null,"inc_autid":3622,"inc_typid":19,"inc_staid":7,"inc_serid":0,"inc_prtid":0,"inc_activeflag":true,"inc_copyeditedflag":false,"inc_flag_for_reviewflag":false,"inc_lock_articleflag":false,"inc_react_displayflag":true,"inc_filelocation":"graham-winfrey/8-facts-every-brand-should-know-about-the-superbowl.html","inc_override_url":null,"inc_hide_article_sidebarflag":false,"inc_custom_sidebar":null,"inc_show_read_moreflag":true,"inc_display_video_at_bottomflag":false,"inc_autoplay_videoflag":true,"inc_full_width_read_moreflag":false,"inc_custom_footer":null,"inc_custom_teaser":null,"inc_hide_video_prerollflag":false,"inc_custom_css":null,"inc_custom_javascript":null,"inc_canonical_url":null,"inc_meta_keywords":"super bowl, advertising, commercials, tv ads, NBC, football, Newcastle, brands, Super Bowl commercial, Superbowl","inc_column_name_override":null,"inc_newsworthyflag":true,"inc_notepad":"of 2014 super bowl content hit 537 million views\r\n\r\nviewership of online super bowl video has grown by 235 percent since 2010, showing the potential of online video to extend Super Bowl impact.\r\n\r\n2014 super bowl viewership represents nearly 5x the tv audience\r\n\r\nOnline video delivers 40 percent reach beyond a TV spot alone\r\n\r\nbrands don’t even need to have a TV spot to make noise\r\n\r\nNewcastle ambushed the Super Bowl with an all digital campaign\r\n\r\npre-launching still making an impact?\r\n\r\n75 percent of advertisers released content before the game in 2014, compared with only 5 percent in 2010\r\n\r\nbrands that released pre-game content saw 175 percent higher viewership over those that only released content on game day\r\n\r\nvideos with humor and celebrities are the most popular\r\n\r\nautomotive is the worst viewed category, followed by food and alcohol, at 19 percent and 10 percent of all views, respectively.\r\n\r\nCheck out their infographic below for TK.","inc_track_changesflag":false,"time_updated":"2018-05-17 11:50:03","channels":[{"id":28,"cnl_name":"Advertising","cnl_filelocation":"advertising","cnl_featuretype":"None","cnl_custom_color":null,"cnl_calculated_color":"F6861F","cnl_contributor_accessflag":false,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":null},{"id":374,"cnl_name":"Wire","cnl_filelocation":"wire","cnl_featuretype":null,"cnl_custom_color":null,"cnl_calculated_color":null,"cnl_contributor_accessflag":false,"cnl_custom_article_footer":null,"cnl_global_nav_background_color":null,"cnl_global_nav_background_gradient_start":null,"cnl_global_nav_background_gradient_end":null,"cnl_iflid":0,"sortorder":1}],"categories":[],"primarychannelarray":null,"authors":[{"id":3828,"aut_name":"Graham Winfrey","aut_usrid":631397,"aut_base_filelocation":"graham-winfrey","aut_imgid":359288,"aut_twitter_id":"GrahamWinfrey","aut_title":"Senior editor, Inc.","aut_blurb":"Graham Winfrey is a senior editor at Inc.com. 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He has written for Business Insider, CNBC, Slate, The Week, and Worth, among others.","aut_column_name":null,"aut_atyid":1,"aut_newsletter_location":null,"authorimage":"https://www.incimages.com/uploaded_files/image/100x100/WinfreyHeadshot_359288.jpg","sortorder":null}],"images":[{"id":48618,"sortorder":null}],"inlineimages":[],"photoEssaySlides":null,"readMoreArticles":null,"slideshows":[],"videos":[],"bzwidgets":null,"relatedarticles":null,"comparisongrids":[],"products":[],"keys":["Laura Lorber","Advertising","Wire","Graham Winfrey","Inc.com staff writer"],"meta_description":"Viral video ads are rewriting the rules for Super Bowl marketing. 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Last year, Super Bowl online video viewership represented nearly five times the TV audience, according to analytics firm <a target="_blank" rel="nofollow" href="http://www.visiblemeasures.com/">Visible Measures</a>.</p>\r\n<p>Check out their <a target="_blank" rel="nofollow" href="http://www.visiblemeasures.com/2015/01/13/8-facts-every-brand-should-know-about-the-super-bowl/">infographic</a> below for eight facts every brand should know about the Super Bowl.</p>\r\n<p><iframe frameborder="0" height="3227" scrolling="no" src="https://magic.piktochart.com/embed/3248891-super-bowl-infographic-tp2" style="overflow-y: hidden;" width="640"></iframe> 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