Scoring a killer Super Bowl ad no longer requires spending millions of dollars for 30 seconds of TV air time.

As evidenced by Newcastle's all-digital campaign for the 2014 Super Bowl, the powerful reach of online video has made it so brands no longer need a TV spot to generate buzz. Last year, Super Bowl online video viewership represented nearly five times the TV audience, according to analytics firm Visible Measures.

Check out their infographic below for eight facts every brand should know about the Super Bowl.

 

Published on: Jan 26, 2015