Text message marketing is a great tool for reaching customers instantly, but done incorrectly, it can send your subscribers straight to the "opt out" button.  

One of the most important rules of text message marketing is that all businesses must first gain permission from customers to contact them via text. Failing to do so can damage your brand and result in some hefty legal fees.

The infographic below from SlickText.com explains the right and wrong ways to add text messaging to your marketing campaign.

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