Two vastly different startups ruled social media last week, one because of its massively successful initial public offering, the other because of a nasty lawsuit from a former executive at the company, according to data collected for Inc. by social media intelligence company Synthesio.

Following its IPO, action camera company GoPro generated 44,629 mentions on Twitter and other social media platforms throughout the week dated June 29 through July 5, the most for any of the 25 prominent startups tracked for Inc. by Synthesio. GoPro's shares rose to more than $31 after pricing at $24 on its debut, bringing the company's value to nearly $4 billion. The company remained hot on social media throughout the week, generating close to 6,000 mentions per day through July 5. 

The most single-day social media mentions, however, went to dating app Tinder, which received 7,720 on July 1 following news that Whitney Wolfe, who helped start the dating startup, was suing the company for sexual harassment. Tinder’s legal troubles generated a total of 27,446 mentions throughout the week.

Among tech titans in the news last week, Apple CEO Tim Cook got people buzzing the most with a total of 8,477 mentions, more than a third of all mentions for the 25 tech executives Synthesio tracks. Cook's 3,831 mentions on July 1 came one day after he appeared at San Francisco's Gay Pride festival with 5,000 Apple employees who also showed up for the event.

Amazon CEO Jeff Bezos' 2,717 mentions last week earned him the second-most among tech executives, followed by Tesla's Elon Musk, with 2,376 mentions. 



Published on: Jul 7, 2014