One of the challenges facing small business owners during the holiday shopping season is marketing to millennials.

This demographic has a unique set of shopping habits. For example, four out of five millennials shop directly from mobile devices, and nearly 70 percent won't wait more than five seconds for a page to load, according to survey data from cloud-based software company Instart Logic.

Their infographic below explains how to take advantage of millennial shoppers this holiday season by optimizing mobile shopping experiences.