SMS marketing is a cost-effective tool for small businesses to reach consumers on their mobile devices, but spamming your customers with unwanted texts is a good way to lose business fast. 

Some of the keys to creating an effective SMS marketing campaign include cutting to the chase with a valuable offer, including a direct call-to-action, and mentioning an expiration date.

The infographic below from explains how businesses can reach customers with attractive offers without sending the wrong message.