Are you addicted to your mobile device?

Even if you maintain a healthy amount of time apart from your smartphone or tablet, mobile addiction is a growing trend business owners shouldn't ignore. While "regular users" use mobile apps up to 16 times per day, an estimated 280 million "mobile addicts" around the world use apps more than 60 times per day, USA Today reports.  

Consumers are using their mobile devices roughly twice as much today compared to a year ago--up to 96 minutes per day--while global spending on in-app purchases has risen from $21 billion to $33 billion, according to mobile analytics company Flurry.

So how are companies taking advantage of surging smartphone and tablet use? 

Yahoo, for example, is allowing app-builders to include one-click sharing of content on photo site Tumblr, which Yahoo acquired in 2013. The company also recently added the ability for developers to include native video advertisements in their apps. Combining this functionality with analytics to measure the effectiveness of advertisements could help give marketers a clearer picture of how consumers interact with mobile ads, Yahoo chief revenue officer Lisa Utzschneider told USA Today.

Even if your company's products or services aren't sold online, you should pay close attention to how growing mobile use will impact your business, Yahoo senior vice president of publishing products Simon Khalaf told USA Today.

"There hasn't been a single industry that hasn't been disrupted by mobile and its applications," he said.

Published on: Aug 27, 2015