Super Bowl commercials represent the Holy Grail for many advertisers, but the best TV ads are those that build a cult following online as viral videos.
In fact, some brands today are crafting Super Bowl ad campaigns that exist entirely on the web, such as as Newcastle's all-digital campaign for the 2014 Super Bowl.
So what makes a great Super Bowl ad stand out from the crowd?
Here are most-watched Super Bowl commercials by online viewers, according to analytics firm Visible Measures.
10. Bud Light: The Perfect Beer For Whatever Happens
Release date: January 18, 2014.
Online views: 28,780,113.
9. Doritos: Crash the Super Bowl 2014
Release Date: September 23, 2013.
Online views: 28,892,544.
8. Doritos: Crash the Super Bowl 2012
Release Date: October 4, 2011.
Online views: 30,143,355.
7.GoDaddy: Perfect Match
Release Date: January 28, 2013.
Online views: 31,284,351.
6. Samsung: Big Game
Release date: January 31, 2013.
Online views: 34,314,304.
5. Doritos: Crash the Super Bowl 2011
Release date: October 3, 2010
Online views: 41,731,227
4.Volkswagen: The Dog Strikes Back
Release date: January 18, 2012.
Online views: 43,774,512
3. Doritos: Crash the Super Bowl 2010
Release date: January 5, 2010
Online views: 56,441,764
2. Budweiser: Puppy Love
Release date: January 29, 2014
Online views: 60,776,809
1. Volkswagen: The Force
Release date: February 3, 2011
Online views: 85,111,045