Super Bowl commercials represent the Holy Grail for many advertisers, but the best TV ads are those that build a cult following online as viral videos.

In fact, some brands today are crafting Super Bowl ad campaigns that exist entirely on the web, such as as Newcastle's all-digital campaign for the 2014 Super Bowl.

So what makes a great Super Bowl ad stand out from the crowd?

Here are most-watched Super Bowl commercials by online viewers, according to analytics firm Visible Measures.

10. Bud Light: The Perfect Beer For Whatever Happens

Release date: January 18, 2014.

Online views: 28,780,113.

9. Doritos: Crash the Super Bowl 2014

Release Date: September 23, 2013.

Online views: 28,892,544.

8. Doritos: Crash the Super Bowl 2012

Release Date: October 4, 2011.

Online views: 30,143,355.

7.GoDaddy: Perfect Match

Release Date: January 28, 2013.

Online views: 31,284,351.

6. Samsung: Big Game

Release date: January 31, 2013.

Online views: 34,314,304.

5. Doritos: Crash the Super Bowl 2011

Release date: October 3, 2010

Online views: 41,731,227

4.Volkswagen: The Dog Strikes Back

Release date: January 18, 2012.

Online views: 43,774,512

3. Doritos: Crash the Super Bowl 2010

Release date: January 5, 2010

Online views: 56,441,764

2. Budweiser: Puppy Love

Release date: January 29, 2014

Online views: 60,776,809

1. Volkswagen: The Force

Release date: February 3, 2011

Online views: 85,111,045