As a small business owner, you should know better than anyone that when it comes to holiday correspondence, it really is the thought that counts.

Roughly three out of four consumers look forward to receiving holiday greetings from businesses, and customers particularly enjoy greeting cards that include photos, personal notes from company leaders and unexpected gifts or gift cards, according to data cited by graphic design company 99 Designs.

Their infographic below explains why a little extra effort on the part of small businesses can go a long way during the holidays.