There were puppies making friends with horses. A Brady Bunch sister wielded an axe. A Fiat popped a Viagra.
The storylines of Super Bowl XLIX's commercials ranged from Liam Neeson taking mobile game revenge to Kim Kardashian taking selfies. Most advertisers released their commercials days, if not weeks, before the actual game, as the Super Bowl's online marketing opportunity is much bigger than the broadcast opportunity, but a number of brands waited until game day to surprise viewers.
When it was all over, Budweiser's "Lost Dog" commercial had been shared 2,168,530 times, much more than the second-most shared brand (excluding two movie trailers and a video game commercial), Snickers, whose Brady Bunch parody received roughly 230,375 shares, according to video ad tech company Unruly.
Budweiser and Snickers were also voted the No. 1 and No. 2 favorite commercials by fans watching the game, according to Hulu AdZone, which collected votes online between kick-off and 10:30 p.m. Eastern time, Sunday.
McDonald's won the title of most talked about brand on Twitter, with nearly 320,000 mentions for its "Pay With Lovin" ad, according to data from social media stats site Twitter Counter.
As always, a number of brands featured commercials that stirred up controversy, perhaps the most surprising of which was insurance company Nationwide, which ran an ad about childhood death. The ad was intended to help stop preventable childhood accidents, but wound up attracting criticism from thousands of people on Twitter for its negative tone.
Check out the four ads in their entirety below.
Budweiser's "Lost Dog."
Snickers' "The Brady Bunch."
McDonald's' "Pay With Lovin."
Nationwide's "Make Safe Happen."