Amazon's Prime Day is fast approaching--and this year, Target wants a piece. 

The Minneapolis-based retail giant announced Friday that it will host an online summer sale on July 17--set to coincide with Prime Day, which is on July 16 and will last for 36 hours. In a tweet, Target offered a pointed jab at the Amazon event, which is only open to Prime members, in writing "Epic deals without a membership? Yes, please!"

For the Target one-day-sale, shoppers will be able to browse "dozens of deals" including up to 30 percent off Google products and Target-exclusive home brands, the company claims. If consumers spend $100 on Target.com on July 17, they'll also get a free six-month membership for same-day delivery. 

Target joins a growing list of businesses that have come up with their own alternatives to battle Amazon's dominance. There's eBay, which featured a "Primo" sale on tech products on July 10th; Macy's, which is currently running a "Black Friday in July" sale that ends Sunday; and e-commerce retailer Wayfair, which launched its own "Way Day" last April. 

Introduced in 2015, Prime Day has become one of Amazon's most successful sales events. Last year, it prompted more people to sign up for its then $99 now $119-annual subscription than any other day in the company's history. Currently, the company boasts more than 100 million Prime members.

Published on: Jul 13, 2018