Amazon is making it easier for small business to stand out on its website. 

The company launched "Amazon Storefronts," on Monday, an online store featuring only products from U.S. mid-size businesses. The store features a curated collection of products and deals from around 20,000 businesses from all 50 U.S. states. Located on Amazon's homepage and at www.amazon.com/storefronts, the online store features more than 25 product categories, such as Back to School, Halloween, and Home.

To promote the new site, Amazon will air its first-ever national TV commercial featuring real Amazon vendors, part of a nationwide advertising campaign. The company already made the one-minute commercial available online. Amazon Storefronts will also post "Storefront of the Week" video interviews with business owners, plus company profile stories entitled "Meet the Business Owner." The website currently features a video on Michigan-based soap company The Little Flower Soap Co. and a profile of Ayah Bdeir, founder of coding toy company littleBits.

Amazon sells products from more than one million mid-size businesses. It's unclear whether the company will allow businesses it partners with to apply to be featured on Amazon Storefronts, or whether Amazon will make the selections independently. Amazon did not immediately return a request for comment on Monday.

Published on: Sep 17, 2018