LinkedIn is betting live video will keep you coming back to its platform, even if you're not interested in networking.

The professional social media network and job board site is launching an invite-only beta in the U.S. for a new feature dubbed LinkedIn Live, which will let users transmit video in real time to groups and followers starting this week, TechCrunch reports. The idea is to stream content related to people's professional lives, including conferences, Q&As by influencers and mentors, product announcements, earnings calls, and graduation and awards ceremonies, among other things. The company is also partnering with third-party developers from streaming services that will work alongside creators to polish the videos they craft for LinkedIn, according to the report.

It's not clear if the company plans to charge people to use its livestreaming service or include pre- or post-roll ads on this feature. LinkedIn did not immediately reply to a request for comment. 

"Video is the fastest-growing format on our platform right now, and the one most likely to get people talking," Pete Davies, the director of product management at LinkedIn told TechCrunch. The company first let users post videos in the summer of 2017, though it declined to share specific growth metrics. 

The Microsoft-owned company, which boasts nearly 600 million users, grew its revenue by 29 percent in the past quarter, according to company filings. LinkedIn Live is invite-only for now, but the company will make a contact form available in the next few weeks for those who may want to sign up for the service, according to the report.

Published on: Feb 12, 2019