
- The People's Marketing
- Have everyone sell their experience as consumers of your products or services.
- Hands On Marketing
- Roxanne Quimby, CEO of Burt's Bees, feels the best way to sell her products is by putting it in your hands, literally.
- Taking on Procter
- She may not have the resources of her giant competitors, but Amilya Antonetti is making her own mark in the soap business, one customer at a time.
- Community Leads: A Pat on the Back
- A restaurateur details how he is sending congratulatory letters and an offer for free wine to promoted workers.
- Battle Grounds
- Here's how Rand Smith, the founder of coffee-bar chain Maine Roasters Coffee, competes with Starbucks by leveraging the Maine tradition of supporting locally owned businesses.
- Triple-Scoop Sellers
- Local ice-cream shop hires the most creative counter help it can find to sing, dance, and draw in customers.
- How Do I Market to Local Businesses Whose Owners Are Too Busy to Join Associations?
- Entrepreneur and marketer Lisa H. Buksbaum never leaves home without her business cards. Neither should you. More advice: show prospective clients how you help current clients, invite guests to your speaking engagements, and send out quarterly newsletters.
- How Can I Expand My Small Business, Which Depends on a Couple of Clients?
- Your best source of new clients will always be old clients, according to guerilla marketer Jay Conrad Levinson.
- I Read It in the Funny Papers
- Marketing innovation doesn't have to come at a high price. Sometimes all it takes is understanding who your customers are -- and what will make them laugh.
- Garden of Eden
- Offering a soothing ambience and complimentary cups of tea, herb shop serves as sanctuary for customers, creating strong and lasting ties.
- Anniversary Waltz
- A florist uses sales records to generate letters reminding past customers to order again.
- Establish a Late Arrival Policy
- To ease the frustration of arriving past closing time, this quick-oil-change outfit offers latecomers money-off coupons for their next visit.
- Milking Customer Loyalty
- With the help of its customers, Stonyfield Farm was able to get its products onto supermarket shelves.
- An American Start-Up
- In 1999, a pair of Wharton grads started a company to build and sell a specialized computer mouse. They chronicled their experiences -- the trials and triumphs of starting a business -- in a house newsletter.
- Cool Juice, Hot Sales
- Unable to get his bottled drink on supermarket shelves, this CEO got the product stocked on the shelves of nontraditional retail venues.
- Word of Mouse
- Word of mouth is one of the best ways to build buzz about your online business. And getting people talking about you doesn't have to cost a fortune.
- Get Business to Come to You
- Here are some surefire ways to boost referrals.
- A Little Help from Your Friends
- A satisfied client can be your best sales rep. Here are some pointers for helping customers "sell" for you.
- The Word Is Out
- For this entrepreneur, one cold call led to a word-of-mouth publicity blitz.
- Associated Press
- Cross-promoting your business is cost-effective and increases sales.
- Make Your Customer a Winner
- As a way to promote both his customers and his design expertise in one neat package, this designer enters industry competitions in his clients' names.
Updated Feb 6, 2020