Following a strong summer for hiring, companies face increased competition to get top talent. Merely having an online presence is not enough--your company needs to have a strategy in place that caters to job seekers' behavior and habits. A strong identity on social media is essential to any employee search, with 59 percent of candidates looking at company accounts to research the culture and potential fit, according a study by recruiting software company Jobvite.

The infographic below breaks down hacks and best practices for a strong online employer brand so that your company can attract the best workers. (Click it for a version you can enlarge.)

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Infographic courtesy of Jobvite and Column Five.