As the purchasing power of millennials and the younger Generation Z grows, companies are increasingly looking for ways to attract them as customers--and there seems to be no better way to make a personal connection with a brand than through live video.

When done right, it represents a shift away from the manufactured reality in commercials of the past (and the fake news of recent days) and into a more personalized, real-time experience that exudes authenticity. It's also a great way to take advantage of the long hours young people spend looking at smartphone screens.

Users spend 3 times longer watching a live video on Facebook than a pre-recorded one, according to marketing automation software company Marketo. For useful information on where to begin, check out the infographic below, courtesy of Marketo and Column Five.

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